News & Updates

False releases and small fish that are not detected are the two major problems with downrigger fishing. The Chamberlain release from Northern Strike is designed to eliminate both of these problems with its patented two adjustment design.[ More... ]

Looking for a tournament-caliber reel that measures up to your expectations? The new Daiwa Sealine SG 3B Reel's line counter measures line out in feet to make setting of trolling patterns a snap. Setting drop-back from the downrigger ball or judging depth with flat lines, diving planers or lead-core line was never easier.[ More... ]

Cortland 333+ Long Belly Fly Line is a premium, general purpose fly line great for all cold and cool water applications. This line includes a slick outer surface coating which aides in casting and keeps the line floating high. [ More... ]

With it's large arbor spool design and lightweight graphite frame the Okuma Cascade Fly Reel invites every angler to get involved in the sport. These affordable, inexpensive and totally functional reels include features often found in more expensive reels...[ More... ]

The Cannon Digi-Troll 5 Tournament Series Electric Downrigger features a stainless steel spool, all-white construction, keypad controls with an integrated LCD screen, the fastest retrieval rate on the market (250 feet per minute), and...[ More... ]

The fly reel that started it all for Okuma more than a decade ago has only grown better with age. Representing the ultimate value in a simple and reliable fly reel, Sierra's Alumalite frame, one-way roller bearing and Teflon/stainless steel drag system puts a smile on your face...[ More... ]

Constructed on moderate-fast action blanks, the Okuma SLV series offers smooth, easy-casting fly rods that are a delight to fish.[ More... ]

Here we have the Okuma SLV Fly Reel that is loaded with its many features, great looks and excellent performance that could easily pass as a high dollar fly reel but in reality it's a very affordable reel.[ More... ]

Get your spoons, lures and bait into the strike zone with the new Michigan Stinger Dive Bomb Planning Weights! The Michigan Stinger Dive Bomb planing weights can be attached anywhere on your fishing line with out cutting and retying. The Michigan Stinger Dive Bombs will not injure any type of line, even lead core line is safe with these.[ More... ]

The Ugly Stik, unsurpassed in strength and sensitivity since 1977, has been the choice of fishermen everywhere. They have found Ugly Stik rods to be the most dependable rod they can use, wherever they are fishing. Millions of satisfied fishermen can't be wrong![ More... ]